Marketing engineered to convert. Researched, written, and tested with laboratory discipline.
Most marketing is creative guesswork. Before entering marketing, I spent years in an analytical laboratory running HPLC assays under strict SOPs — where every conclusion had to be verified by data. Today, I apply that same rigor to direct-response copy, paid ad creative, and growth systems. I use modern AI tools to test faster and dig deeper, but every hook, angle, and sentence is grounded in human psychology and business results.
Available for select conversion copy & growth projects
About
I didn't start in marketing. That's my biggest advantage.
I studied Horticulture at Menoufia University and spent years as a lab analyst running HPLC assays under strict GLP and SOP standards — an environment where "probably right" doesn't exist, and every result has to withstand rigorous scrutiny.
That scientific background reshaped how I approach marketing. I don't treat a headline or campaign hook as creative decoration — I treat it as an empirical claim. What does the prospect already believe? Where is the buying friction? And what specific proof will bridge that gap?
To accelerate execution, I build custom scrapers and analytical tools: reverse-engineering competitor ad spend, extracting customer sentiment from hundreds of real reviews, and stress-testing copy variations in minutes. AI is my force multiplier for velocity, not a substitute for strategic thinking.
I back this up with structured training through the Digilians Digital Marketing Specialist Program — a credentialed track developed with the Egyptian Military Academy and Egypt's Ministry of Communications and Information Technology. Since 2022, I've applied these methods in the field: crafting high-converting copy, managing paid ad creative, and building marketing automations for growing businesses.
Creative copy gets noticed. Tested copy produces revenue.
Capabilities
Four growth levers. Zero vanity metrics.
No buzzwords, no shallow templates. Every capability is grounded in consumer psychology, structured testing, and measurable return on ad spend.
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Direct-Response Copywriting
Landing pages, ad hooks, sales letters, and email sequences engineered to overcome skepticism. Written to meet prospects at their exact stage of awareness and compel action.
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Paid Acquisition & Creative Testing
Hypothesis-driven campaign architecture on Meta and Google. I systematically test angles and visual hooks at the ad-set level, isolating winning creatives that scale profitably.
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Marketing Automations & Systems
Custom lead pipelines, CRM automations, and data scrapers that eliminate manual bottlenecks — giving your marketing operations speed, consistency, and clean tracking.
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Audience Research & Market Intelligence
Customer review mining, competitive creative teardowns, and positioning strategy. We discover what your buyers actually want before spending a single dollar on ad spend.
The Method
The laboratory method, applied to growth
Not an empty metaphor — it's the exact scientific process I used in the lab, adapted to eliminate guesswork from marketing campaigns.
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Diagnose
Uncover customer friction, objections, and what competitors are missing.
- 02
Hypothesize
Formulate a distinct angle: what promise will resonate, and why.
- 03
Craft
Write high-converting copy and produce targeted creative assets.
- 04
Test
Deploy at controlled scale, measuring conversion rates and customer acquisition cost.
- 05
Scale
Double down on proven winners, refine underperformers, and scale profit.
Persuasion
Persuasion starts with empathy, not hype
Most marketing describes what a product does. High-converting marketing reveals why the customer can't afford to ignore it. That difference lies in narrative tension — meeting the buyer in their current frustration before presenting the solution.
I treat storytelling as an architectural discipline with clear structure, not vague inspiration — the same way a laboratory result is meaningless without reproducible methodology.
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Tension
The unspoken problem, doubt, or frustration currently holding the prospect back.
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Voice
Tone and vocabulary that sounds authentically human and mirrors the customer's language.
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Resolution
A clear, compelling conclusion the buyer reaches on their own terms.
Information informs. Compelling narrative converts — but only when rooted in truth.
Technical Builds
Custom tools, scrapers, and automations
I write code to solve marketing bottlenecks faster. From interactive grammar engines to automated ad scrapers and copy audit tools — explore what I've built.
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- Claude API
- Python
- Prompt Engineering
Conversion Copy Audit & Heuristic Analyzer
- What I wanted to solve
- Manual copy auditing takes hours and often misses subtle cognitive friction points, weak objections handling, and clarity leaks.
- What I tried
- Built a structured LLM pipeline running 14 cognitive evaluation lenses (Tension, Friction, Call to Action, Specificity, Credibility) against ad copy and landing pages before spend begins.
- What happened
- Surfaced vague value propositions and weak call-to-actions before publishing, cutting copy iteration and review cycles by over 60%.
- What I learned
- AI creates far more enterprise value as an adversarial auditor and stress-tester of copy than as an unguided generator.
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- React
- Vite
- Tailwind CSS
- Interactive UI
Ajrum: Interactive Arabic Grammar Study Engine
- What I wanted to solve
- Classical Arabic grammar texts are notoriously dense and structured for rote memorization rather than active interactive comprehension.
- What I tried
- Engineered a responsive single-page web application bundling the complete text of Al-Ajrumiyyah with dynamic color-coded syntactic breakdown, searchable charts, and interactive quiz engines.
- What happened
- Shipped as a blazing-fast, self-contained single-page web app with instant search, interactive rule cards, and mobile-friendly test modules.
- What I learned
- Complex rule-based systems become 10x more intuitive when structured visually through component hierarchies and real-time interactive feedback.
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- Interactive Web App
- Bilingual EN/AR
- Exam Simulator
- Spaced Repetition
Meta Certificate Preparations: Interactive Study & Exam Suite
- What I wanted to solve
- Preparing for official Meta Certification exams requires rigorous scenario-based practice questions, calculation drills, and instant feedback rather than passive reading.
- What I tried
- Engineered a responsive, offline-first single-page study application with dark/light themes, timed practice tests, diagnostic domain flashcards, and instant rationale explanations for every question.
- What happened
- Shipped as an intuitive interactive training suite consolidating exam objectives, campaign optimization mechanics, and active knowledge verification.
- What I learned
- Active retrieval and interactive testing build durable tactical command over campaign optimization rules far better than passive review.
Background
Education & credentials
Education
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B.Sc. Agriculture — Horticulture
Professional Training
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Digilians Digital Marketing Specialist Program
A credentialed track developed with the Egyptian Military Academy and Egypt's Ministry of Communications and Information Technology. Covers SWOT-based brand positioning, content strategy aligned to business goals, and structured content-calendar planning.
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Google Digital Marketing Fundamentals
Analytical Foundation
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Lab Analyst — HPLC Analysis
Data integrity, strict testing methodology, and reporting built to survive audit. The origin of the testing discipline applied across this portfolio.
Languages
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Arabic
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English
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French
Contact
Have a project or want to collaborate?
Tell me about your product, your current conversion bottleneck, or what you want to scale. Let's look at the numbers and see how we can grow it.