Vora Home Goods — Paid Media Growth Campaign
A full-funnel paid acquisition strategy that turned inconsistent ad spend into a predictable, scalable growth engine.
A quick snapshot
Vora Home Goods came to us with a paid media budget that wasn't producing consistent results. The goal was simple: build a performance marketing engine that turns ad spend into predictable, scalable revenue.
Where things stood before
Ad spend was scattered across channels with no clear attribution, and creative hadn't been refreshed in over a year. Impressions were steady, but very few clicks ever turned into paying customers.
Campaign data pointed to underperforming audiences, fatigued creative, and a landing page experience that didn't match the intent of the ads driving traffic to it.
"We knew our product was strong — our ad spend just wasn't working as hard as it could."
What we built instead
We rebuilt the paid media strategy from the ground up, consolidating channels, refreshing creative, and building a testing framework focused on measurable return on ad spend.
- A full-funnel campaign structure spanning prospecting, retargeting, and retention audiences.
- A refreshed creative library with new ad formats built specifically for each platform.
- A streamlined landing page experience aligned with each campaign's messaging and offer.
- A weekly testing and reporting cadence so the team always knows what's working.
How the project came together
Audit
A full audit of existing campaigns, audiences, creative, and historical performance data.
Strategy
Building a channel and budget strategy aligned with revenue and ROAS targets.
Creative Production
Producing new ad creative and copy variations for testing across every channel.
Campaign Launch
Launching campaigns across Meta and Google with proper tracking and attribution in place.
Optimize & Scale
Ongoing testing, budget reallocation, and scaling what performs best.
What the new site includes
Full-Funnel Campaigns
Structured prospecting, retargeting, and retention audiences working together.
Dynamic Creative Testing
Multiple ad variations tested continuously to find the strongest performers.
Optimized Landing Pages
Distraction-free pages built to match each campaign's offer and audience.
Real-Time Reporting Dashboard
Live visibility into spend, ROAS, and revenue across every channel.
Audience Segmentation
Custom and lookalike audiences built from first-party customer data.
Attribution & Tracking
Server-side tracking set up to capture conversions accurately post-iOS14.
Tools behind the build
A closer look
The impact, in numbers
5x
ROAS
+165%
Monthly Revenue from Paid
-30%
CPA
98%
Client Satisfaction
What the client said
"His strategic approach to performance marketing delivered results within the first month."
Have a similar project in mind?
I help brands design and build premium digital experiences that convert. Let's talk about what we could build together.