Lumina Skincare — Full Brand & E-Commerce Relaunch
A complete brand relaunch and online store redesign that turned a fading storefront into a fast, premium shopping experience — growing online sales 3x in just six months.
A quick snapshot
Lumina Skincare came to us with a five-year-old website that no longer reflected the quality of their products. The goal was simple: build a brand and storefront that feels as premium as what's inside the bottle.
Where things stood before
The existing site was slow, inconsistent across devices, and didn't communicate what made Lumina's products different. Traffic was steady, but very few visitors ever made it to checkout.
Customer feedback pointed to confusing navigation, low-quality product imagery, and a checkout flow that felt disconnected from the rest of the brand.
"We knew our products were great — our website just wasn't telling that story."
What we built instead
We designed a new visual identity rooted in soft, natural tones, then rebuilt the storefront from scratch with performance and clarity as the top priorities.
- A refreshed brand identity with a flexible logo system and updated packaging photography direction.
- A component-based storefront that loads fast on any device and any connection.
- A simplified three-step checkout that reduced friction at the final purchase step.
- A modular content system so the team can launch new collections without developer help.
How the project came together
Research
Interviews, analytics review, and a full audit of the existing experience.
Wireframes
Low-fidelity flows to map navigation and checkout before any visual design.
Visual Design
Building the new brand system and applying it across every key page.
Development
Turning approved designs into a fast, responsive storefront.
QA & Launch
Cross-device testing, content migration, and a phased public launch.
What the new site includes
Responsive Storefront
A layout that adapts cleanly from large desktop screens down to mobile.
Product Configurator
Lets shoppers customize bundles and preview them before adding to cart.
Streamlined Checkout
A distraction-free, three-step checkout built to reduce drop-off.
CMS-Driven Content
Marketing can update banners and collections without touching code.
Performance Optimized
Compressed media and lazy-loading keep every page fast.
Accessibility Built-In
Keyboard navigation and color contrast checked against WCAG guidelines.
Tools behind the build
A closer look
The impact, in numbers
3x
Online Sales Growth
+210%
Organic Traffic
-38%
Cart Abandonment
97%
Client Satisfaction
What the client said
"The new site finally looks and feels like the brand we always dreamed of. Our team can't imagine going back to the old one."
Have a similar project in mind?
I help brands design and build premium digital experiences that convert. Let's talk about what we could build together.